Lipton advertisements target a wide range of
people which includes all age groups even children too.
As it is being marketed and available in almost
150 countries so the target market is almost the whole world which consists of
people with different cultures and tests.
The target audience for the advertisement is the
tea lovers who consume tea in reasonable amount and like to try different
varieties in it. Also it aimed to reach younger generation of consumers; people
aged 18-24, and bring the taste of cold tea to them in the hot summer.
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