The mission statement of Lipton is to meet the everyday needs
of people everywhere, to anticipate the aspirations of consumers and customers
and to respond creatively and competitively with branded products and services
which raise the quality of life. Also, Lipton drives to serve consumers in a
unique and effective way and attract and develop highly talented people, who
are exited, empowered and committed to deliver double-digit growth (slideshare.net).
The vision of Lipton is to provide the best quality tea has
made Lipton the number one tea in the world today. Lipton offers an option to
tea lovers to enjoy their favorite drink in an exciting and refreshing way
(facebook.com).
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